Wednesday, April 16, 2008

Internet recession? Paid clicks down again.

In March all major search engines were rapidly slowing in paid clicks. Data from ComScore shows results for major web companies:

Google (GOOG) up 2,7%
Yahoo (YHOO) down 3,1%
MSN (MSFT) down 15,1%
AOL (TWX) down 2,3%

As you can see especially for Microsoft's MSN March was horrible month. Google is winner but still well behind growth prospect. For Q1 Google's paid clicks are up by 1,8%. In January down 0,3%, February up 3,1%.

This makes me bit afraid of Google earnings call on Thursday. On the other site revenue estimates were cut dramatically from 40% to 25% US growth. To balance weakness in paid clicks Google needs strong increase in price per click.


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